About

Hi, I’m Rosemarie O’Connor, a digital marketing professional with over five years of experience helping brands communicate effectively and drive results. My passion lies in blending creative storytelling with data-driven strategies to create impactful content that engages audiences and delivers measurable outcomes.

I specialize in crafting high-value, SEO-optimized content that builds brand awareness, captures leads, and supports B2B organizations in reaching their target markets. I excel in managing multi-channel campaigns and creating content that converts prospects into loyal customers.

In my current role at Eliassen Group, I manage and create content across multiple platforms, including the website, landing pages, emails, blogs, and social media. I develop high-value content for collateral, presentations, webinars, and workshops, while driving brand engagement and expanding audience reach through strategic social media management. Additionally, I craft and optimize ad copy for paid search and social campaigns, ensuring all content adheres to SEO best practices and brand guidelines.

I collaborate with cross-functional teams to align our messaging with business objectives, target audience personas, and market trends. I oversee the entire content creation process, working closely with internal and external creative teams from ideation through to publication. I also repurpose and republish content across various channels to maximize its reach and value. By conducting regular content audits and analyzing performance metrics such as engagement and conversions, I continuously make data-driven recommendations to optimize our content strategy.

I graduated from VCU’s Robertson School of Media and Culture with a degree in Print/Online Journalism, and my work has been published in renowned outlets like the Associated Press, Washington Post, and Miami Herald.

If you’re looking for a marketer who can turn complex concepts into compelling, conversion-driven content, let’s connect.